© 2025 RIWON KWON. All rights reserved.
© 2025 RIWON KWON. All rights reserved.
© 2025 RIWON KWON. All rights reserved.
NFT Marathon Tracking App for Marathoners
An app lowers the barrier to entry for Web3 and NFT concepts for 20th Seoul Marathon participants by fostering community activities and securely delivering verifiable race data as a digital asset.
TEAM
1 Product Designer (Me!) 1 Product Manager @Lifefesta 3 Engineers @Lifefesta
TIMELINE
Sep 2022 - Feb 2023
PLATFORM
B2C App
NFT Marathon Tracking App for Marathoners
An app lowers the barrier to entry for Web3 and NFT concepts for 20th Seoul Marathon participants by fostering community activities and securely delivering verifiable race data as a digital asset.
TEAM
1 Product Designer (Me!) 1 Product Manager @Lifefesta 3 Engineers @Lifefesta
TIMELINE
Sep 2022 - Feb 2023
PLATFORM
B2C App
NFT Marathon Tracking App for Marathoners
An app lowers the barrier to entry for Web3 and NFT concepts for 20th Seoul Marathon participants by fostering community activities and securely delivering verifiable race data as a digital asset.
TEAM
1 Product Designer (Me!) 1 Product Manager @Lifefesta 3 Engineers @Lifefesta
TIMELINE
Sep 2022 - Feb 2023
PLATFORM
B2C App
ROLES & CONTRIBUTION
UX Research: Contextual Inquiries, User Interviews, Affinity Diagram, Task Flow, Persona, User Journey Map
Prototyping & Testing: UI Design, Interactive Wireframes, Usability Testing, Fast Iteration & Feedback Loop
ROLES & CONTRIBUTION
UX Research: Contextual Inquiries, User Interviews, Affinity Diagram, Task Flow, Persona, User Journey Map
Prototyping & Testing: UI Design, Interactive Wireframes, Usability Testing, Fast Iteration & Feedback Loop
OVERVIEW
[A]ligned business goal with marathoners and NFT users to lower the barrier of complex concepts.
[C]onverged gamification into marathon tracker showing th
multiple systems into one cohesive platform, streamlining user onboarding with automated, context-driven data synchronization.
[T]angible Result: Cut the administrative workload by 75% per employee
OVERVIEW
[A]ligned business goal with marathoners and NFT users to lower the barrier of complex concepts.
[C]onverged gamification into marathon tracker showing th
multiple systems into one cohesive platform, streamlining user onboarding with automated, context-driven data synchronization.
[T]angible Result: Cut the administrative workload by 75% per employee
OVERVIEW
[A]ligned business goal with marathoners and NFT users to lower the barrier of complex concepts.
[C]onverged gamification into marathon tracker showing th
multiple systems into one cohesive platform, streamlining user onboarding with automated, context-driven data synchronization.
[T]angible Result: Cut the administrative workload by 75% per employee
HEIGHLIGHT IMPACT
The active users has been improved 233% in a month after release.
HEIGHLIGHT IMPACT
The active users has been improved 233% in a month after release.
HEIGHLIGHT IMPACT
The active users has been improved 233% in a month after release.
233% ↑
Active Users
30% ↑
Overall Understanding
80%
Positive Feedback
BACKGROUND
Bridging the Gap: Connecting Seoul Marathon Runners to the NFT Ecosystem
A outsourced WordPress-based B2B Learning Management System, designed to educate users on health devices and information, faced major inefficiencies.
Admins faced slow operations; partners experienced delays; and those involved in the LMS process, such as lecture creators and marketers, felt frustrated.
Ultimately, these gaps led to operational inefficiency and learner frustration.
BACKGROUND
Bridging the Gap: Connecting Seoul Marathon Runners to the NFT Ecosystem
A outsourced WordPress-based B2B Learning Management System, designed to educate users on health devices and information, faced major inefficiencies.
Admins faced slow operations; partners experienced delays; and those involved in the LMS process, such as lecture creators and marketers, felt frustrated.
Ultimately, these gaps led to operational inefficiency and learner frustration.
No one was using the device..
No one was using the device..
No one was using the device..
Stage 1. Market research and analysis
Initiated the project with comprehensive market research, analyzing competitors and identifying gaps in the social dining app market. Conducted surveys and focus groups with potential users to understand their needs, preferences, and pain points regarding dining out and socializing.
Synthesized research findings to develop a clear value proposition for the app, focusing on unique features such as group dining options, personalized restaurant recommendations, and event planning capabilities.
Stage 2. Concept development and user flow design
Led the conceptualization phase, brainstorming with the design team to generate innovative ideas that align with user needs and project goals. Developed user personas and scenarios to guide the design process and ensure a user-centered approach.
Mapped out user flows for key app functionalities, including account creation, restaurant browsing, event creation, and social interactions. Prioritized simplicity and intuitiveness in the navigation structure to enhance user engagement.
Stage 3. UI design and prototyping
Created detailed wireframes and interactive prototypes using Adobe XD, focusing on crafting an inviting and user-friendly interface. Selected a warm and inviting color scheme and typography that reflects the app's social and culinary focus.
Developed high-fidelity prototypes that showcased the app's core features, including a dynamic home feed, detailed restaurant profiles, and an integrated chat system for planning dining events. Conducted iterative design reviews with the team to refine the prototypes.
Stage 1. Market research and analysis
Initiated the project with comprehensive market research, analyzing competitors and identifying gaps in the social dining app market. Conducted surveys and focus groups with potential users to understand their needs, preferences, and pain points regarding dining out and socializing.
Synthesized research findings to develop a clear value proposition for the app, focusing on unique features such as group dining options, personalized restaurant recommendations, and event planning capabilities.
Stage 2. Concept development and user flow design
Led the conceptualization phase, brainstorming with the design team to generate innovative ideas that align with user needs and project goals. Developed user personas and scenarios to guide the design process and ensure a user-centered approach.
Mapped out user flows for key app functionalities, including account creation, restaurant browsing, event creation, and social interactions. Prioritized simplicity and intuitiveness in the navigation structure to enhance user engagement.
Stage 3. UI design and prototyping
Created detailed wireframes and interactive prototypes using Adobe XD, focusing on crafting an inviting and user-friendly interface. Selected a warm and inviting color scheme and typography that reflects the app's social and culinary focus.
Developed high-fidelity prototypes that showcased the app's core features, including a dynamic home feed, detailed restaurant profiles, and an integrated chat system for planning dining events. Conducted iterative design reviews with the team to refine the prototypes.
Stage 4. User testing and iteration
Organized user testing sessions with a diverse group of participants to gather feedback on the app's usability and appeal. Utilized both in-person and remote testing methods to collect a wide range of insights.
Analyzed feedback to identify usability issues and areas for improvement. Implemented design iterations to address user concerns, enhance the app's functionality, and improve the overall user experience.
Stage 5. Final presentation and handoff
Compiled and presented a comprehensive project report to the internship team and stakeholders, detailing the design process, user testing findings, and final app design. The presentation highlighted the app's potential to foster social connections through shared dining experiences.
Prepared and delivered design specifications and assets to the development team, ensuring a smooth handoff and providing support during the initial stages of app development.
Stage 4. User testing and iteration
Organized user testing sessions with a diverse group of participants to gather feedback on the app's usability and appeal. Utilized both in-person and remote testing methods to collect a wide range of insights.
Analyzed feedback to identify usability issues and areas for improvement. Implemented design iterations to address user concerns, enhance the app's functionality, and improve the overall user experience.
Stage 5. Final presentation and handoff
Compiled and presented a comprehensive project report to the internship team and stakeholders, detailing the design process, user testing findings, and final app design. The presentation highlighted the app's potential to foster social connections through shared dining experiences.
Prepared and delivered design specifications and assets to the development team, ensuring a smooth handoff and providing support during the initial stages of app development.
Stage 4. User testing and iteration
Organized user testing sessions with a diverse group of participants to gather feedback on the app's usability and appeal. Utilized both in-person and remote testing methods to collect a wide range of insights.
Analyzed feedback to identify usability issues and areas for improvement. Implemented design iterations to address user concerns, enhance the app's functionality, and improve the overall user experience.
Stage 5. Final presentation and handoff
Compiled and presented a comprehensive project report to the internship team and stakeholders, detailing the design process, user testing findings, and final app design. The presentation highlighted the app's potential to foster social connections through shared dining experiences.
Prepared and delivered design specifications and assets to the development team, ensuring a smooth handoff and providing support during the initial stages of app development.
Register Participants
@Notes
Register Participants
@Notes
Register Participants
@Notes
Schedule Body Scans
@Internal Schedulers
Schedule Body Scans
@Internal Schedulers
Schedule Body Scans
@Internal Schedulers
Conduct Health Analysis
@Inbody Device
Conduct Health Analysis
@Inbody Device
Conduct Health Analysis
@Inbody Device
Log & Calculate Data
@Excel Sheet
Log & Calculate Data
@Excel Sheet
Log & Calculate Data
@Excel Sheet
Display Leaderboard
@Offline Poster
Display Leaderboard
@Offline Poster
Display Leaderboard
@Offline Poster
How can we make the concept of M2E accessible to everyone, and use it to build a health-focused running community?
How can we make the concept of M2E accessible to everyone, and use it to build a health-focused running community?
How can we make the concept of M2E accessible to everyone, and use it to build a health-focused running community?
Lessons learned
To connect two unrelated concepts into one solution
마라토너와 M2E사용자라는 두 이질적인 집단을 하나의 앱 사용자로 만들기 위한 UX 설계 과정이 흥미로웠습니다. 특히 한 집단의 이해도가 부족할 때
온보딩이나 알림 요소가 얼마나 중요한지 배웠습니다.
How to explain difficult concepts?
어려운 개념을 이해시켜야 할때, 넛지를 이용한 자연스러운 개념 노출량을 늘릴 것입니다. 예를 들어, 알림이나 팝업 요소를 적극적으로 사용해 호기심 유발 및 유저 리텐션 상승을 유도하는 흐름을 설계할 것입니다.
Lessons learned
To connect two unrelated concepts into one solution
마라토너와 M2E사용자라는 두 이질적인 집단을 하나의 앱 사용자로 만들기 위한 UX 설계 과정이 흥미로웠습니다. 특히 한 집단의 이해도가 부족할 때
온보딩이나 알림 요소가 얼마나 중요한지 배웠습니다.
How to explain difficult concepts?
어려운 개념을 이해시켜야 할때, 넛지를 이용한 자연스러운 개념 노출량을 늘릴 것입니다. 예를 들어, 알림이나 팝업 요소를 적극적으로 사용해 호기심 유발 및 유저 리텐션 상승을 유도하는 흐름을 설계할 것입니다.
